![]() ![]() The numbers, the consumers… It's night and day.” Mr Van de Put said: “Look at the health of Cadbury as a brand and as a business now and when we took it over. Mondelez said it has invested nearly £300m into Cadbury’s operations in the UK over the last decade to improve chocolate factories that it argues were under-performing European rivals. (Kraft Foods' chocolate and biscuit brands were spun off as Mondelez in 2012.) However, Mr Van de Put argued that Cadbury has only been able to maintain its market share thanks to investment on a scale that only a major conglomerate such as Kraft Foods could provide. Sales were around £1.8bn last year in Britain, according to industry estimates. Today Cadbury’s market share is more or less flat in Britain compared to when it was taken over, at around 31pc. ![]() ![]() Global sales were up 11pc in 2009 and it took £1.36bn in Britain alone despite the global economic downturn. The chocolate maker controlled about 10pc of the global confectionery sales and around a third of the market in Britain. Many would take issue with the claim that Cadbury was struggling when Kraft Foods launched a hostile bid for the company in 2009. We took some medicine but in the end, the business is in a much better position than it was when we took it over.” He said: “It’s like you’re sick and you need to take some medicine. If you prefer the layered look, wear another necklace that is shorter or longer than the bubble letter chain so that it can sit on a different level.Cadbury needed to be taken over to improve its flagging business, the chief executive of its US owner has claimed.ĭirk Van de Put, chief executive of Mondelez, the Chicago-owner of Cadbury, said his company had improved the British chocolate maker since its controversial 2010 takeover. Wondering how to style your bubble letter chain? For an eye-catching look, don’t wear any other necklaces with the bubble letter chain so that it can take center stage.Many people also avoid wearing their jewelry in the shower or while swimming. Excessive sweat also isn’t good for the jewelry and may damage it. For example, you should avoid wearing it while exercising or playing sports, as it may get caught on equipment or another person and break. Take proper care of your bubble letter chain by wearing it at the right times.Keep in mind that taller people may require a longer chain than shorter people. If you want it longer and dangling closer to your chest, go with a longer length, like 30 inches. If you want the chain to be closer to your neck, opt for a shorter length, such as 24 inches. Bubble letter chains come in different lengths so you can choose the size that’s right for you.Some people wear multiple bubble letter chains so they can string multiple letters together. You can also pick the initial of a loved one or the first letter of a word that is essential to your personality. With all 26 letters of the alphabet available, which letter will you choose for your bubble letter jewelry? Many people go with the first letter of their first name or the first letter of their last name, but you don’t have to be limited to that.If you have a metal allergy, it’s best to check the material the bubble letter chain is made from carefully so you don’t end up with rashes or another type of skin irritation. However, both types of chains work with many outfits and forms of fashion. White gold has a sleek look while yellow gold catches more attention. Most bubble letter chains are made from a metal that is then plated with white or yellow gold. There are also bubble letter chains where the letter is imprinted on a square or rectangular pendant, adding a modern touch to the jewelry with its clean, straight lines. For those that prefer a more understated and classic style, you can opt for a bubble letter chain that is plain and unadorned. This adds another dimension to what is really a simple piece of jewelry. If you’re all about sparkly things that catch the eye, consider getting a bubble letter chain where the pendant is encrusted with jewels. These necklaces are perfect for people of any age.īubble letter chains come in different styles, so consider what complements your look best. A popular choice is a bubble letter chain, which is a pendant that is in the shape of a bubble letter, usually the wearer’s initial, on a sleek chain that hangs around the neck. Having a piece of jewelry that reflects your personality and style is a great way to add extra pizazz to any outfit. ![]()
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